How to niche down a SaaS? Simple, but ignored method (not a bait!)

updated on 22 May 2024

You want to make a SaaS, but you have no ideas?

You thought of stealing an idea. But you see lots of people making clones. Even clones of clones! The competition is crazy. And the whole game seems just… pointless?

Let me give you a hope today.

In this post I will teach you a simple method of niching down. With this method you can take any existing SaaS, clone it and launch without any competition.

The idea is simple.

Take any currently rising SaaS trend. Sell it in a non-english speaking country.

All new SaaS trends are born in the English speaking bubble. Mostly the US.

What you do, is NOT joining the race like all the others. Instead, you choose a product and launch it in one non-english speaking country ONLY. Full focus on it.

Forget about the sweet US market. Yes it’s a big pie. The biggest one. But the problem is that everyone wants this pie. Let them fight. You find a smaller pie and eat it all alone.

You have 2 questions now:

  1. Which country to choose?
  2. What are the SaaS trends.

First, the country. Have a look at the big countries with people who do not speak English fluently.

Japan, South Korea, Germany, Thailand, Argentina, Brasil, France.

I like France. French people are snobs. They like all French. They prefer a French service even if they know English.

France GDP is only 10 times less than the US. But the competition is ten hundreds times smaller.

Let’s take something from the SaaS trends and bring it to France:

What is the today’s trend? AI!

AI logos, AI chatbox, AI interior, AI tweet generator, AI SEO automatization tool (e.g. SEObot), AI headshots, AI page generator etc.

Take any successful AI product and just clone it.

Then bring it to France.

But how?

First, regional domain. Google will prefer .fr regional domain when showing the results for French.

Second, get perfect translation. Rely on multiple LLMs and double check the texts with a native speaker person.

Third, see how they do it in the country you are targeting. Discover similar products and notice everything that seems different. Which integrations do they use? Do they use facebook for login? Do they like to pay a subscription? For example Japanese websites are nothing near what we got used to.

image-18gsl

Next, do everything you would normally do for the english-speaking market: write content, engage in social networks, partner with influencers, make side-projects, give interviews, get your product listed on directories, partner with others.

Your last question: how can you be sure in this strategy?

A couple of my friends did that in the past.

  • One made kiwiforms. forms builder for the latam market. he was making over 50k per month the last time we spoke.
  • Other made a e-com builder for the Thailand market. Sold it for millions.
  • My friend John made Cakeiteasy, a e-com for bakeries aimed for Norway shops only. Also successful.
image-jdu2x

You will also have chances to get acquired by big companies when they come to the country later:

Here are a couple of examples of Shopify’s acquisitions:

https://www.crunchbase.com/acquisition/shopify-acquires-tictail--806cde7d

https://www.crunchbase.com/acquisition/shopify-acquires-oberlo--700d6396

Instead of starting in a new country from a ground level, Shopify just acquires existing local players. Which can be you!

🧑‍💻 Check pinned Tweet: https://x.com/alexanderisorax

🚨 I share trends for SaaS founders: https://10k.isora.me/ (a weekly email newsletter)

😛 Binge all my videos about making startups: https://www.youtube.com/@alexanderisora

🤝 Check my SaaS: https://paracast.org/ (text-to-video)

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